BRAND IDENTITY
Here you’ll find an overview of Noir Stockholm’s brand identity, with guidance on logotype usage, typography, colors and examples to support consistent brand application across digital, print and social media.
NOIR stockholm logotype
This is the primary Noir Stockholm logotype. It is used exclusively in black or white, depending on background and contrast needs. The logotype must appear in all official communication and should always remain clear and unobstructed. Do not alter its proportions, color or typography, and maintain sufficient clear space around the mark for optimal visibility.
professional vegan hair care logotype
This supportive logotype is used as an extended brand statement in communication materials such as posters, ads, bags and other marketing assets. It should always appear in connection with the primary Noir Stockholm logo and must never be used as a standalone mark. Placement is typically at the bottom of layouts and should remain subtle and secondary in hierarchy.
created to create logotype
This logotype functions as a complementary message used in presentations, printed materials, ads and digital banners. It reinforces the brand’s creative philosophy and should always be placed together with the primary Noir Stockholm logo. It may never replace the main logo or be used independently.
created to create SYMBOL
This symbol is a graphic detail used sparingly as an accent element. It appears on select packaging, in presentation materials and occasionally in ads or banners. The symbol must always be connected to the primary Noir Stockholm logo and should never be used as a standalone identifier. Use it with discretion to maintain its exclusivity and visual impact.
brand FONTS
We use two brand typefaces. Neutraface No.2 Bold is used for headlines, sub-headlines and quotes, always set in uppercase with generous letter spacing. For body copy and any longer texts, we use Circular Pro Book to ensure optimal readability and a clean, modern expression.
brand colors
The Noir Stockholm color palette is primarily black and white, forming the core of the brand’s visual identity. Greyscale tones may be used when needed to support layout structure, contrast or readability, but should remain secondary. The palette must always be applied with restraint to maintain the brand’s minimal, monochrome expression.
Examples of our brand implemented
